IKEA Catalogue Launch 2016

I couldn't have been more excited about the 2016 catalogue launch of IKEA!  This year it all starts with food and with sustainable materials + sustainability in mind.  These are very important subjects for IKEA as a company as they communicate it more and more to us and our families in more ways than just visual merchandising.  All the hidden messages are incorporated in every little nook and cranny.  Take a close peek, and you will find them!

The impressive press event was set in Gary's Loft in NYC-- an all-white raw space with vignettes of the new collections we expect to thrive in our homes this year.  I had the privilege of having my hands in helping create these vignette families, and it was the most inspiring project to have participated in to date!  Oh,  and by the way,  I never  thought I'd enjoy planting herbs in pallets!  Hmm, is there a growing green thumb in there somewhere??

Here are my favourite corners...

Here's why you need to keep your eyes peeled:

• SINNERLIG.  A fantastic collaboration with none other than the great Ilse Crawford.
• IKEA 365+   dinnerware, glassware and cookware are new and improved classics.  
• SEKTION kitchen.   The kitchen of the future!
• SITTNING.  A limited edition of beautiful table setting collection, focusing on sustainable materials like Acacia wood, glass, stone, and cotton in various colour stories.
• HEMSMAK jars + containers for pickling and preserving.  Enjoy organizing your food using labels designed by Reykjavik Letterpress.

And in case you missed it, there is also a rooftop greenhouse!  But that's a whole other story coming your way...

Images by  K R i S P I N T E R I O R