10 August 2013

IKEA Catalogue Launch

Did you know that the IKEA catalogue itself is designed with much thought?  It is 8 1/4 x 8 3/4 inches.  When stacked along with all your other magazine subscriptions, it sits on top.  Clever, isn't it?  

The 2014 IKEA Catalogue Press Event was held in downtown Manhattan with views of the Empire State Building and 5th avenue.  I was lucky enough to participate in setting up the vignettes!  The focus this year is Living With Children (a forever Scandinavian concept!) and Living With Textiles.  The latter being a very sustainable way of renewing your lovely homes.  The launch of the new IKEA STOCKHOLM is by far my favorite collection to date.

Thank you Apartment Therapy for the images!

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